Wednesday, April 09, 2008

Apple Sour Over Big Apple's Green Logo

Apple Sour Over Big Apple's Green Logo:
"SAN FRANCISCO -- Apple Inc. (AAPL) says The Big Apple is worming into its territory with a logo the city is using for its green living campaign.

Apple on Friday renewed its challenge to a trademark registration application that New York City filed last May, saying the apple logo was too similar to its own.

Both logos depict a plump apple with a leaf. Apple's logo is white, with its signature bite mark, while New York City's proposed trademark is a green, figure-eight outline reminiscent of an infinity sign, with a stem, and the word 'greeNYC' under it. ..."
It seems to me that Apple Computer has some lawyers with too much time on their hands....

New York City, known widely as "The Big Apple", has pointed out that they were using an apple long before Apple Computer Corporation did. And I would venture to add that most, if not all, of the employees of Apple were born after NYC became associated with an apple. Personally, I'm not all that confused by GreeNYC's use of a stylized apple in its logo.

The city of Manhattan, Kansas must be getting a little nervous at this point, with their nickname of "The Little Apple".

Maybe our friends from Cupertino need to get a grip.

Note: The Apple Computer logo is an image obtained from Wikipedia. The GreeNYC logo came from an Infoworld article on this topic. Both are low-resolution and serve to illustrate a point.

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